Photographic plant portrait for Malacothamnus fasciculatus var. fasciculatus, the Chaparral Bush Mallow (also Chaparral Mallow or Bushmallow — business as usual with common names😉).
(needs more photos of entire plant and leaves)
Malacothamnus from Greek malakos (μαλακός), soft (or malache, mallow — modern Greek μολόχα); and thamnos (θάμνος), shrub or chaparral. The epithet fasciculatus means fascicled, which in this instance perhaps refers to the “bunches” of flowers.